JAPAN TOBACCO INTERNATIONAL
Is responsible for all Reduced Risk Products (aka RRP) category including heated tobacco (Ploom), vape and nicotine pouch brands of JTI. Ensures the timely and accurate delivery of weekly, monthly and quarterly reports. Supports retailer reviews with impactful performance slides.
​
Has a proactive approach to generating insights on RRP. Monitors competitor marketing activities, identifies significant pricing and communication changes and opportunities for strategic alignment. Regularly in contact with Brand and Activation teams to provide timely feedback.
​
Is responsible for supporting the new product lunches in different cities, examining marketing
operations and evaluating their impact, identifying emerging opportunities for enhancing
product distribution and operations in key sales channels.
MONDELEZ INTERNATIONAL
Was responsible for preparing seasonal, weekly, promotional and competitor EPOS tracker reports to uncover signals, patterns and trends to drive long-term business performance
Presented complex data to the stakeholders in a clear and concise way to discuss category and product performances, opps and risks, effectiveness of promo periods etc.
